Chapters that shaped how we build.

01

Pakel Gıda

Turning potential into performance.

We acquired Pakel Gıda when the company was on the brink of failure and turned it around. Through a comprehensive transformation in manufacturing, product development and commercial operations, we built a strong foundation for sustainable growth.

• Built a strong foundation in manufacturing and operations.
• Expanded our product portfolio to include draje, chocolate and tablet chocolate.
• Increased production capacity 7x.
• Introduced and localized Türkiye's first chocolate-filled cone base, previously imported from abroad, and brought it to the market.
• Built a nationwide sales network across supermarkets, wholesale and cash & carry channels throughout Türkiye.
• Established a strong presence in Türkiye's market across modern trade and traditional trade channels.
• Successfully exited in 2022 through the sale of the company.

02

Miskets

Building a brand from the ground up.

We launched Miskets in the United States as a coated chickpea confectionery brand and simultaneously established our presence in Türkiye as a producer of snacks.

With a clear strategy and a dedicated team, we built the brand from the ground up, established production locally and grew rapidly.

• Built the brand from the ground up and established production locally.
• Grew rapidly in both sales volume and turnover.
• Became one of Türkiye's leading snack companies.

03

Exit

Creating value. Delivering results.

We successfully exited our investment in Pakel Gıda in 2022. Our focus on operational excellence and strategic growth delivered a strong return and created long-term value.

• Delivered a strong return through operational excellence and strategic growth.
• Strengthened our capabilities in operations, brand building, sales networks and value creation.

04

Auréa

A new chapter. A new expression.

Our experience in manufacturing, product development and brand building led us to a new chapter: AURÉA. Developed with a dedicated team, AURÉA is an accessible luxury brand inspired by nature, wellbeing and personal expression.

• Developed with a dedicated and passionate team.
• Building an international brand with global potential.
• Continuing to grow our distribution network through the channels we have built — bringing AURÉA to more consumers across Türkiye and international markets.